The aesthetic has been mimicked by related products, such as Flum Pebble, Juicy Bar, Air Bar Nex, and its sister model Lost Mary. Elf Bar can be a number one e-cigarette brand in the United Kingdom, making up greater than half of disposable vape Vape Clearance sales in the nation, with its sister brand Misplaced Mary. In the marketplace for disposable e-cigarettes particularly, Vuse ranked third within the US with a share of 21% in 2023, in accordance with figures by the Food and Drug Administration.
R.J. Reynolds promoted Vuse with print, direct mail, and Television promoting, the latter of which is highly unusual for tobacco merchandise within the United States. The Tobacco flavored Alto pod is the only flavor now allowed to be offered by R.J. In 2013, British American Tobacco (BAT) became the first of the big Tobacco corporations to launch an e-cigarette, when it released the Vype brand in the United Kingdom. Mangan, Dan. "Reynolds American Sees E-Cigarette Launch as a 'Game Changer'".
In 2017, British American Tobacco (BAT) purchased Reynolds American Inc. (RAI), successfully placing the Vuse model beneath the control of BAT, who were already advertising a line of e-cigarettes named Vype exterior the United States. In September 2021, BAT reported that Vuse was the most popular e-cigarette brand in Canada, France, Germany and the UK, and that its vapor shop enterprise reached 7.5 million customers.
Based on the Centers for Disease Control's 2023 Nationwide Youth Tobacco Survey, Disposable Vape it's the most popular digital cigarette model among center faculty and high school students who Vape Online.
King, Ben (30 November 2023). "Elfbar: Top Vape Shop agency drops sweet flavours over attraction to youngsters". Voos N, Vaping Kits Goniewicz ML, Eissenberg T (November 2019). "What's the nicotine delivery profile of digital cigarettes?". Jackler RK, Ramamurthi D (November 2019). "Nicotine arms race: JUUL and the high-nicotine product market". Brooks, Libby (16 July 2019). "Scotland records big rise in drug-associated deaths". McLean (3 November 2019).
"Methadone accountable for practically half of Scotland's drug deaths". 10 September 2019. doi:10.3310/signal-000815. Lucy C (11 September 2015). "Facebook, E-Cigarettes, RV Refrigerators". By September 2023, nevertheless, Vuse's market share stood at 41.5% versus Juul's 24.7% market share. However, the taste restriction did not apply to disposable vapes. However, Vuse lost its high place in 2017, when Juul overtook it to change into the most well-liked e-cigarette within the US.